RICHARDSON RFPD: B2B Marketing Campaigns, Digital & Trade Communications

Overview
Richardson RFPD is a global distributor of RF, wireless communications, IoT, and power technologies. I supported the development and execution of integrated marketing campaigns across print, digital, and trade channels.

The Challenge
Translate highly technical engineering products into clear, actionable marketing that supported sales engagement across both digital platforms and industry publications.

The Idea
Create integrated, performance-driven marketing campaigns that connect print advertising, digital engagement, and purchasing behavior through trackable, conversion-focused assets.

What I Did

  • Managed and executed multi-channel marketing campaigns, including print advertising, direct mail, trade shows, corporate collateral, and internal communications

  • Ensured brand consistency and production accuracy across all campaign deliverables from concept through final execution

  • Designed web and digital marketing assets for both intranet systems and external-facing websites, supporting ongoing product promotion

  • Developed co-branded print and digital advertising for RF and wireless technology partners, aligning multiple stakeholders within a single campaign system

  • Created storefront digital banner ads supporting supplier promotions and product visibility across the company website

  • Collaborated on campaign tracking strategy using QR codes and Google Analytics, connecting print media to measurable digital behavior

Magazine Ads

Skyline: Co-Branded RF Switch Campaign

Designed a full-page co-branded magazine advertisement featuring Skyworks RF switches. Integrated QR-based tracking to connect print engagement with digital purchasing behavior via analytics.

Anadigics: Co-Branded Product Campaign

Created a full-page co-branded print advertisement for Richardson RFPD and Anadigics, supporting product awareness and digital conversion tracking through QR-enabled engagement.

Social Media and Web Banners

Storefront Digital Ads: Supplier Marketing System

Designed a suite of web banners and storefront digital advertisements for supplier products featured on the Richardson RFPD website, supporting ongoing product visibility and campaign consistency.

Outcome
Delivered multi-channel B2B marketing campaigns that connected print advertising to measurable digital engagement, improving product visibility and strengthening supplier partnerships across both physical and online channels.