Profile

Accomplished Senior Graphic Designer/Art Director with over 20 years of experience in brand development, digital and print design, content creation, and multimedia marketing. I excel at creating engaging brand identities that connect with audiences, enhance brand visibility, and drive business growth.

SKILLS

PROGRAMS

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat) | Figma, Sketch, Adobe XD |
MS Office Suite | Apple iWork Suite

Experience

AbbVie — Senior Graphic Designer - Contract
October 2023 - Present

Crafted cutting-edge designs that not only met but surpassed client expectations, significantly enhancing brand visibility and market presence.
Partnered with Creative Directors and Content Strategists to create a unified visual language and messaging strategy, seamlessly aligning with and advancing overall brand goals.
Collaborated with cross-functional teams to embed innovative design strategies within broader marketing initiatives, driving increased campaign impact and audience engagement.

Freelance Designer
April 2023 - October 2023

Developed captivating brand identities, eye-catching marketing collateral, and engaging digital experiences for a range of clients.
Successfully enhanced the visual presence of renowned brands through high-impact designs, resulting in tangible results.
Utilized industry-standard software and stayed up-to-date with design trends to ensure my work stood out and left a lasting impression.

Abelson Taylor — Senior Art Director - Contract
February 2023 - March 2023

Consistently exceeded client expectations by delivering high-quality designs that effectively communicated their messaging.
Collaborated closely with Creative Directors and Content Strategists to ensure a cohesive visual style and message across all design projects.

DiD Agency — Senior Art Director - Contract
March 2022 - September 2022

Led successful branding efforts for a multi-billion dollar pharmaceutical organization, and increased stakeholder satisfaction.
Executed various design projects including website design, flyers, emails, social media, and promotional products, consistently satisfying clients.
Demonstrated exceptional leadership skills by overseeing multiple rounds of design and development, delivering effective solutions that met client needs.
Designed engaging email templates for senior management to communicate with a 50-person sales organization, improving user engagement.
Enhanced healthcare product website design with custom infographics and illustrations, leading to improved user engagement and retention.

Eversana Intouch — Art Director - Contract
November 2021 - February 2022

Developed and presented diverse design concepts, collaborating with senior copywriters and the account team to achieve high client satisfaction.
Coordinated effectively with the Creative Director and Content Strategist to ensure consistent visual style and message across designs.
Consistently delivered high-quality designs exceeding client expectations.
Played a pivotal role in the agency's success by effectively communicating client messages and helping them achieve their goals.

Perfect Aire — Art Director
November 2016 - March 2021

Successfully rebranded the entire company in collaboration with the Creative Art Director, ensuring the new brand guidelines were effectively communicated and implemented across the organization, leading to a significant increase in stakeholder satisfaction and brand consistency.
Developed and executed impactful weekly sales communications in collaboration with the marketing team, contributing to a 20% increase in customer engagement and optimizing the product delivery process.
Directed multiple campaigns, photoshoots, print publications, and digital projects, showcasing strong art direction and project management skills.
Produced high-quality marketing materials, including logos, print collateral, POS displays, and other assets for over 300 national home improvement retail stores, contributing to effective product marketing strategies.
Designed new packaging for expanding product lines across four separate home improvement corporations, contributing to the company's overall growth.
Implemented a comprehensive artwork review process to maintain brand consistency and ensure exceptional design standards.
Mentored junior designers and multimedia interns, sharing valuable company-specific design principles.

Dorn Marketing — Graphic Designer - Contract
February 2016 - November 2016

Successfully executed designs that adhered to clients' branding guidelines and met their specific requirements.
Generated impactful in-store marketing materials for hardware store suppliers, resulting in increased sales and heightened customer engagement.
Produced a comprehensive range of advertising assets for clients, encompassing digital and print ads, collateral, signage, brochures, and social media content.
Demonstrated meticulous attention to detail and expert design skills by creating high-quality materials that effectively conveyed clients' messages and contributed to achieving their objectives.
Played a pivotal role in driving the agency's overall success through the delivery of compelling designs that effectively communicated clients' messages and supported their goals.

Richardson RFPD — Marketing Communications Graphic Designer
September 2014 - October 2015

Successfully managed projects from concept to completion, ensuring adherence to brand standards.
Created visually appealing web and e-marketing materials for both internal and external use.
Effectively communicated the company's message through strong design skills.
Played a key role in increasing brand awareness and driving sales through high-quality marketing materials.

BISCO — Senior Multimedia Designer
September 2008 - September 2014

Delivered well-articulated designs for corporate print and digital advertising, marketing collateral, packaging, and trade show graphics resulting in high client satisfaction.
Utilized strong design skills to craft advertising designs for our most profitable products, which were showcased as Editor’s Choice in various reputable dental magazines.
Demonstrated strong collaboration and communication skills by working cross-functionally with various departments such as Quality, Project Management, Regulatory, Purchasing, Sales, and the CEO to develop product labels, packaging design, marketing collateral, and videos for one of our top-selling products.
Showcased leadership skills by spearheading the startup and growth of a YouTube channel and company web video library to increase the engagement of current and prospective clients.
Managed multiple projects with competing deadlines and diverse requirements swiftly, by timely communicating progress and consistently meeting expectations.
Displayed a dedication to mentorship by providing constructive feedback and supporting, motivating, and inspiring junior designers.
Demonstrated advanced skills in photography and editing by supervising product photoshoots and incorporating advanced editing techniques that enhanced the final product.

RPG Card Services — Email Marketing / Graphic Design Specialist
October 2007 - September 2008

• Produced and designed high-impact print and web advertisements for a prominent oil industry customer, resulting in excellent client satisfaction.
Collaborated closely with the Director of Sales and Marketing to ensure on-time project completion while adhering to brand guidelines.
Oversaw end-to-end branding efforts, ensuring all marketing materials met company standards and maintained consistent messaging across flyers, tradeshow displays, websites, emails, forms, and advertisements.
Efficiently managed administrative functions such as updating contact lists and organizing graphic archives, showcasing strong organizational skills.
Orchestrated all in-house advertising and external marketing, demonstrating effective leadership abilities.
Maintained visually appealing and up-to-date company website design and content, aligning with branding standards.
Delivered high-quality marketing materials that significantly increased brand awareness and drove sales, contributing to overall company success.

Terco, Inc. — Marketing Graphic Designer
August 2005 - October 2007

Managed domestic and international marketing campaigns with industry publications, achieving successful launches and increased brand awareness.
Designed a highly effective convention booth display that significantly boosted brand visibility.
Developed and updated the sales team's product video library, enhancing their ability to showcase company products to potential customers.
Created an improved sales specification sheet layout, including color pictures of all products, resulting in increased product visibility and sales.
Delivered impactful marketing and design materials that effectively communicated the company's message, driving brand awareness and sales growth.

National Data Services — Graphic Designer
June 2003 - August 2005

Produced top-notch designs and layouts for intricate forms, garnering high client satisfaction.
Utilized strong technical skills to prepare documents for printing, scan images, create color proofs, and set color specifications according to printer requirements.
Cultivated client loyalty and repeat business from major accounts like State Farm, SBC, Marriott, Sprint, Advocate Health Care, Winston Wyatt, Third Millennium, and HSHS.
Enhanced customer communication through innovative design and formatting of company newsletters.
Played a pivotal role in achieving client goals by delivering high-quality designs that effectively conveyed their message.

Education

College of Dupage — Glen Ellyn, Illinois
Certificate Program: Responsive Web and Email Design

American Academy of Art — Chicago, Illinois
Bachelor of Fine Arts Degree: Graphic Design