GUARDANT:
Website Experience

Agency: Eversana Intouch
Role: Art Director

Overview
Guardant partnered with Eversana Intouch to create a new website for a blood-based colorectal cancer screening test, designed to simplify complex medical information and improve patient compliance.

The Challenge
Translate highly technical clinical messaging into a clear, accessible, and trustworthy digital experience—while working under tight timelines in a regulated environment.

The Idea
We focused on a simple, guided user experience that reduced friction and helped users quickly understand the value of a non-invasive screening option. The design prioritized clarity, hierarchy, and emotional reassurance.

What I Did

• Concepted and developed multiple visual directions, partnering closely with copy and strategy to align on a strong, unified approach

• Directed design execution across the site, ensuring consistency from early concepts through final build

• Guided and mentored two designers, providing feedback and maintaining a high level of craft

• Collaborated with cross-functional teams, including creative leadership and content strategy, to align messaging and experience

Outcome
Delivered a clear, user-friendly website experience that helped communicate the value of blood-based screening and supported improved patient engagement.