PSORIASIS WEBSITE:
Patient Experience

Agency: DiD Agency
Role: Senior Art Director

Overview
Designed a patient-focused website to support adults with moderate to severe plaque psoriasis, helping communicate treatment options and improve therapy adoption.

The Challenge
Simplify complex treatment pathways into a clear, engaging experience that patients can easily navigate and understand.

The Idea
Created a modular, scalable design system that balanced educational content with approachable visuals, making the experience feel both informative and supportive.

What I Did

• Developed multiple campaigns and UX concepts across web and supporting channels

• Oversaw design execution end-to-end, ensuring consistency across all touchpoints

• Designed infographics and visual elements to simplify complex medical information

• Supported internal communications and brand alignment, helping unify messaging across teams

• Contributed to broader brand development efforts, supporting a large-scale organization

Outcome
Created a cohesive, scalable digital experience that improved clarity and usability for patients exploring treatment options.