Perfect Aire

Perfect Aire is an American company that provides innovative air purifying products that are stylish, efficient, and easy to use, and designed to deliver. My role at Perfect Aire is to drive brand consistency across multiple platforms. Continuously collaborating with the marketing team to develop strategic communications that enhance the sales of products and services. Art direction and project management for a wide variety of campaigns, photo and video shoots, print publications, and digital products.

• Rebranded the entire company and worked with the Creative Art Director to disseminate new brand guidelines throughout the company
• Collaborated with the marketing team to develop weekly sales communications that highlighted selected products
• Led art direction and project management for a variety of campaigns, photoshoots, print publications, and digital products
• Created logos, print collateral, POS displays, and other marketing materials for national home improvement retail locations
• Constructed new packaging for current and new products as Perfect Aire rapidly expanded
• Implemented a review process for all artwork to maintain brand consistency
• Mentored multimedia interns by sharing company-specific design principles

Marketing Colateral

Icon Design

Trade Show Signage

Packaging Design