DORN MARKETING: Multi-Brand Campaign & Retail Marketing
Overview
Dorn Marketing is a full-service agency supporting manufacturing and retail clients with brand strategy and marketing execution across both B2B and consumer environments. I supported multiple client accounts, including brands such as Wilton and Jet.
The Challenge
Develop consistent, high-quality marketing materials across multiple client brands while maintaining alignment with established brand guidelines and adapting messaging for both retail and digital environments.
The Idea
Create clear, retail-ready, and campaign-driven visual communications that translate brand guidelines into consistent, high-impact marketing across in-store, print, and digital touchpoints.
What I Did
Designed and executed multi-channel marketing campaigns across print, digital, and retail environments for multiple client brands
Partnered with clients to ensure all creative work aligned with existing brand guidelines while elevating visual consistency and clarity
Created in-store marketing materials for hardware and retail distribution channels, supporting product visibility and sales performance
Developed a full suite of advertising assets, including web banners, magazine ads, brochures, signage, and social media content
Translated client needs into production-ready design solutions, balancing creative execution with technical and brand requirements
Outcome
Delivered consistent, production-ready marketing assets across multiple client brands, supporting retail visibility, campaign execution, and brand cohesion across both physical and digital channels.
