BISCO: Packaging, Product Marketing & Regulatory Design System
Overview
BISCO is a dental and healthcare manufacturer specializing in high-performance restorative materials. I supported the development of packaging, advertising, and marketing systems across highly regulated product lines.
The Challenge
Design accurate, visually compelling packaging and marketing materials for complex medical products while ensuring compliance, clarity, and readability at extremely small physical scales (including syringes and micro-bottles).
The Idea
Develop clear, structured visual systems that balance regulatory requirements with strong product storytelling, ensuring consistency across packaging, advertising, trade show, and digital touchpoints.
What I Did
Designed packaging, labels, and marketing collateral for regulated dental products across multiple product lines
Created print and digital advertising campaigns, including placements in leading dental industry publications
Worked closely with Quality, Regulatory, Project Management, Sales, Purchasing, and executive leadership to ensure accuracy and alignment
Developed product-level branding and visual systems for small-format packaging (syringes, vials, and micro-bottles) where clarity and legibility were critical
Supervised product photo shoots and applied advanced retouching and video editing techniques to elevate product presentation
Built and helped launch a company video and YouTube content library to increase engagement and improve product education
Mentored junior designers and provided creative feedback to improve execution and consistency across deliverables
Z-Prime Plus: Packaging & Instructional Design
Designed packaging and supporting materials for a small-format product requiring extreme clarity constraints. Developed instruction manuals and illustrated technique cards to support proper clinical use while maintaining brand consistency.
TheraCal LC: Product Marketing Campaign
Created packaging and supporting advertising for a regulated syringe-based product. Designed magazine ads and visual messaging to communicate clinical benefits clearly within strict regulatory constraints.
Magazine advertisement design
Label design
Product photography
Ace All-Bond SE/TE: Campaign Development
Developed campaign concepts, including “Click, mix and apply” and “Adhesive masterpiece,” focusing on precision and usability messaging. Translated product functionality into clear, benefit-driven advertising for dental professionals.
Magazine advertisement design, “Click, mix and apply”
Magazine advertisement design, “adhesive masterpiece”
DUO-LINK Universal: Brand & Packaging System
Supported full product rollout, including logo development, packaging, syringe labeling, trade show materials, and magazine advertising. Ensured consistency across all touchpoints while maintaining readability on small-scale packaging.
Product photography
Label design
Packaging design
Trade show pop up banner design
Brochure design
Full spread magazine advertisement
Outcome
Helped establish clear, compliant, and visually consistent product communication across multiple regulated product lines, improving clarity for healthcare professionals while strengthening brand presence in competitive dental markets.