Bisco

Provided well-defined designs for corporate print and digital advertising, marketing collateral, packaging, and trade show graphics. Succeed in multi-project environments to deliver all expected outcomes. Provided creative support and mentored junior designers. Supervised product photo shoots as well as implemented my extensive knowledge in video editing.

• Delivered well-articulated designs for corporate print and digital advertising, marketing collateral, packaging, and trade show graphics.
• Crafted advertising designs for our most profitable products, showcased as Editor’s Choice in various reputable dental magazines.
• Worked cross-functionally with various departments such as Quality, Project Management, Regulatory, Purchasing, Sales, and the CEO to develop product labels, packaging design, marketing collateral, and videos for one of our top-selling products.
• Spearheaded the startup and growth of a YouTube channel and company web video library to increase the engagement of current and prospective clients.
• Managed multiple projects with competing deadlines and diverse requirements swiftly, by timely communicating progress and consistently meeting expectations.
• Supported, motivated, and inspired jr. designers by providing constructive feedback.
• Supervised product photoshoots and incorporated advanced editing techniques that enhanced the final product.

Product packaging design: Z-Prime Plus

This project required full dexterity where design meets practicality. The key constraint was product size, as the logo needed to be readable on small 0.5ml and 4ml bottles. Every bottle came with a written instruction manual and a colorfully illustrated technique card designed and illustrated by me.

Product packaging design: TheraCal LC

One of my strengths is designed for industries with high regulatory requirements and products of small sizes such as a syringe. During the branding process, I designed a testimonial magazine ad that was advertised in dental magazines.

Product packaging design: Ace All-Bond SE/TE

I developed the following advertising campaigns: “Click, mix and apply” and “adhesive masterpiece”. Both campaigns allow the dentist to prime and bond in one application while eliminating the guesswork out of every procedure. In the magazine ads, I wanted to focus on how the dispensers accurately dispense the exact proportion of material.

Product packaging design: DUO-LINK Universal

During the creative prosses when developing the logos for this product I need to keep in mind that the logos would need to be readable on a bottle and a dual syringe. Marketing collateral, label product label design, packaging design, and tradeshow signage were created to promote the products.